Culture

How much Italian is in olive oil Made in Italy

"Why don't we honor the excellent varieties of olive oil in the same way that we honor the exquisite brands of wine?" That is the question Tom Muller, a popular journalist and blogger, completed his book, Extraverginità, presented yesterday in the Chamber of Deputies.

Since 2007, an American living in Liguria has studied various fraud methods used in the manufacture of one of the most famous products. made in Italy. And his work inspired journalists "New York Times" to create 15 graphic illustrations, united by a common name "Suicide extravergine".

At first glance, the allegations made against the Italian olive oil industry seem exaggerated, too general, and sometimes not accurate enough. For example, when it is claimed that Italian police officers rely solely on the flavor of a product to determine fraud cases. Or in the part that deals with the legality of the import of olive oil from Spain, Morocco and Tunisia and its labeling with bottle labels with the symbol "Made in Italy".

At the same time, the law obliges manufacturers to indicate on the bottle the country of origin of the olives, as well as the proportion of olive oil squeezed not in Italy.

Müller himself noted these inconsistencies at a speech in the Chamber of Deputies yesterday, renouncing 15 illustrations and explaining that “they are in no way connected with me or my work. Here we are talking about funny pictures that contain some truth, but also making mistakes. The developers reflected only a small part of the picture, ignoring the quality, but focusing on deception. " The journalist advised to wait for the publication of the edited version of the images, which will be released after his conversation with representatives of the New York diary.

Nevertheless, despite the distorted graphic representation of the concept (or maybe thanks to it), the presented book can give an impetus to tightening quality control and improving communication with consumers.

Because fraud and fraud in this area really exist, albeit not in the form shown in the American journal.

This was shown by journalistic and judicial polls. It is necessary to identify and prosecute dishonest dealers, without harming honest manufacturers. You should also explain to buyers, as Muller writes in his book, that it is better to avoid junk prices: "Olive oil priced below 4-5 euros per liter is likely to be of poor quality.".

And here is how Müller compares olive oil with wine: “The effect of wine on the human body is obvious and often sudden, while olive oil works with the body slowly, passing through hidden paths and quietly and gently seeping into cells and the mind. Wine is a cheerful Dionysus "olive oil is Athena, beautiful, wise and unrecognizable. Wine embodies the life we ​​would like to have, while olive represents life as it is: fruitful, sharp, with a touch of bitterness."

Watch the video: How Traditional Italian Olive Oil Is Made. Regional Eats (November 2024).

Popular Posts

Category Culture, Next Article

Arena of the Roman Colosseum going to rebuild
Culture

Arena of the Roman Colosseum going to rebuild

Italian Culture Minister Dario Franceschini expressed his support for the restoration plan for the Colosseum arena, which implies a large-scale change in the scene on which battles between gladiators and wild animals took place. The Roman amphitheater, erected back in 80 AD, had an arena with wooden floors covered with sand, masking many tunnels through which brave gladiators got into the arena a long time ago.
Read More
Clooney and the "forbidden" photo on the background of "Last Supper" by Leonardo
Culture

Clooney and the "forbidden" photo on the background of "Last Supper" by Leonardo

George Clooney and the cast of Treasure Hunters have received personal permission to take photos against the backdrop of the Last Supper fresco by Leonardo from the chief ranger. A memorable photo that not all tourists can afford: George Clooney and most of the cast of his new film “Treasure Hunters” against the backdrop of “Last Supper” by Leonardo Da Vinci in the church of Santa Maria delle Grazie in Milan.
Read More
Colosseum will not work on Museum Night
Culture

Colosseum will not work on Museum Night

May 17, 2014 in Rome will host the Night of Museums. But one of the main symbols of Italy, the Colosseum, will be closed: there were not five volunteers among the staff. Saturday May 17th will be an important day for Italian culture (and tourism): state and regional museums will be open from 20 to 24 hours for the International Museum Night, the sixth consecutive night in Rome.
Read More
Half of Italians have not read a single book in 2013
Culture

Half of Italians have not read a single book in 2013

Recently, the past 2013 did not become truly cultural for Italians, the newspaper Il Isole 24 Ore notes. According to the latest data, the inhabitants of the sunny country were so busy that they simply did not have enough time, or perhaps the desire, to read at least one book. A recent study showed that 39 percent of Italians (which is 3.7 percent more than in the previous 2012) did not participate in any cultural events.
Read More